have you ever thrown a party and forgotten to invite anyone?
you got a caterer, made a great playlist, pulled out all kinds of fun games... but nobody shows up.
the weirdest part is that everyone who's come to your parties before always talks about what a great time they have - they even tell their friends about your parties when you aren't around!
welcome to modern recruiting, where having a job opening and a job board post is a losing strategy. when you post to job boards, the only people who see your opening are people who are actively looking for work. these people aren't finding your job because they searched for your company, they're searching for a job title, and they're searching across the country.
too often, these applicants you get from job boards are only comparing compensation, and maybe some key benefits.
they aren't researching company cultures on job posts, because they can't - too many companies exaggerate their offerings to stand out. you don't, so you don't even get a chance to show these candidates why they'll actually like working at your company.
so, if talking about your culture on job posts isn't the right answer, what else can you do?
you won't find a dance partner without getting out of your chair
bust a move, cut a rug, and show the world what you're really about.
meet your ideal candidates at whatever dance floor they're on, and let them get to know you as more than just a paycheck.